On the twitter-sphere, there's been much talk (or tweets) surrounding the new old spice viral campaign.
I finally got around to checking it out while at work today. It was my break from working incredibly hard for the last few hours. Because in no way would I be procrastinating. Not. At. All.
Anyway, brilliant campaign by Old Spice. And I have no idea how the actor kept a straight face for each of those 180+ personalised YouTube video responses.
Check it out if you have a few spare minutes. Or, just watch one of my favourites below...
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